Cornerstone sports and entertainment launched their new vertical, Cornerstone Esports, which will emphasize the Esports industry. They will provide services like talent management, team management, tournament development, investment & consulting services, and merchandise to stakeholders.
Increasing interest and scope in the Esports industry is attracting a lot of brands and agencies to the industry. The same interest and scope attracted Cornerstone to the Esports industry. Moreover, the Esports industry has a considerable number of talents. They will be helping them to make a career out of their passion.
Cornerstone enters the Esports industry through Cornerstone Esports.
Cornerstone announced its entry into the Esports industry by signing Godlike Esports. They will be managing Jonathan ‘Jonathan’ Amaral, Chetan ‘Kronten’ Chandgude, Abhijeet ‘Ghatak’ Andhare, Suraj ‘Neyoo’ Majumdar, Abhishek ‘ZGOD’ Choudhary, and Vivek ‘ClutchGod’ Horo from GodLike.
Moreover, Harpreet ‘Ronak’ Janjuha also teased the same through a post on Instagram. However, in a stream, he said that they would officially announce it after around one week.
Cornerstone is a talent management agency in the spectrum of sport and entertainment alike.
The COO of Cornerstone, Jogesh Lulla, said, “The launch of our e-sports vertical is a very exciting opportunity for us. Since it is currently nascent in India and is also growing at an exceptional pace, we feel this is the perfect time to enter the industry. With our experience in managing athletes, sports marketing, brand creation, event management, content production and animation we have the ability to partner with all stakeholders in the ecosystem to maximize their potential.”
Further he added, “Our teams can not only help athletes with their needs but also help brands leverage the billions of hours of watchable content and the large GenZ audience to meet their goals. We hope to do our part to accelerate the growth of the industry in India.”
Esports is the largest entertainment industry, and it is going to develop in the coming years. The Indian Esports industry is valued at ₹3 billion, and it is expected to reach around ₹11 billion by 2025. Moreover, there are approximately 1,50,000 Esports players alone in India. Also, it generates a viewership of about 17 million.
Cornerstone Esports will help to bring a more organized approach to this industry. They will also work to improve the opportunities for new talents in the Esports industry.