Newzoo, a data analytics firm, has forecasted the Esports industry to generate a revenue of $1.384 billion in 2022.
Newzoo is a data analytics firm that focuses on the Gaming and Esports industry. Moreover, it has recently released its “Global Esports and Live Streaming Market Report” for 2022. It is a data analytics report covering 2022 global esports market sizing, forecasts, insights into mobile esports, blockchain gaming, co-streaming, and much more.
Global Esports Industry and Live Streaming Market Report for 2022 by Newzoo
According to the data analytics report by Newzoo, Esports will generate a revenue of $1.384 billion in 2022. However, China will contribute around one-third of the total revenue generated globally.
The sponsorship deals in the industry are responsible for generating maximum revenue. Newzoo has estimated these deals to generate $837.3 million in revenue in 2022, around 60 percent of the total revenue.
The media rights will be responsible for the revenue of $207.8 million, publisher fees for $130.7 million, event tickets for $107.9 million, and digital assets for $53.9 million. Moreover, streaming and Digital Assets (NFTs) are the fastest-growing revenue streams in the industry. Streaming and Digital Assets streams show a compound annual growth rate (CAGR) of +24.8 percent and +27.2 percent from 2020-to 2025, respectively.
On the other hand, Newzoo has predicted the esports audience to grow by +8.7 percent from last year, reaching 532 million. The “Esports enthusiasts” audience that watches esports content more than once a month will account for over 261 million.
In addition, Newzoo has also estimated the annual revenue generation per “Esports Enthusiast” with respect to regions. In the APAC region, each Esports enthusiast will contribute $3.69 in 2022.
The report on the Esports Industry by Newzoo clearly shows massive growth of the industry in the coming years. Moreover, the development of the industry has seen exponential growth over the past couple of years, and it is expected to follow the same trend.
On the other hand, it is important to note that Digital Asset is the fastest-growing revenue stream in the industry. NFTs have gained a lot of popularity in the past couple of years. It will be interesting to see what the future unfolds for digital assets.