Snoop Dogg joined FaZe Clan, a popular American Esports organisation, as a content creator and a member of the talent network. He is a well-known American rapper, songwriter, actor, and entrepreneur.
FaZe Clan has established itself as one of the world’s most popular and influencing gaming organisations, with a total worldwide audience of over 389 million across all the social platforms since its foundation in 2010. Moreover, they have also made quite a name for themselves in the esports scene.
Why did Snoop Dogg joined FaZe Clan
Once its SPAC deal closes in the first quarter of 2022, FaZe Clan will become the first Esports organisation to go public. Once the process of going public finishes, Snoop Dogg will become one of the board members of FaZe Clan. Moreover, he will also work with the community outreach program, which will be supporting young Esports enthusiasts. Snoop Dogg primarily joined FaZe Clan to focus on young Esports enthusiasts. This will heavily influence the gaming and esports industry.
FaZe Clan collaborated with the NFL earlier this year to promote Snoop Dogg’s Youth Football League. At this Super Bowl 2022 half-time spectacle, he was also seen performing with a FaZe chain. However, Snoop joining FaZe was already speculated by the community, due to his past partnerships with the organisation.
Cordell Broadus, Snoop Dogg’s son, was responsible for negotiating the agreement. The organisation’s ties to the youths influenced Snoop’s decision to collaborate with FaZe Clan.
In the past few years, FaZe Clan has progressed from being only an esports and gaming company to a lifestyle company. Moreover, the organisation has collaborated with several non-gaming celebrities in the past.
The Esports and Gaming industry is growing abruptly with several celebrities from different industries joining it. It has gained a lot of popularity in the recent few years, especially during the pandemic period.
However, after Snoop Dogg joined FaZe Clan, we speculate that more celebrities will turn towards the gaming and esports industry.