8bit Creatives has announced a partnership with Rooter, one of the most popular streaming platforms in the country to support the Gaming Creator Economy in India. This collaboration will bring the top creators from 8bit Creatives like Tanmay Singh aka ScoutOp, Parv Singh aka Regaltos, Raj Varma aka Snax, Salman Ahmad aka 8Bit Mamba, Mithul Nayak aka 8Bit Binks to the platform to stream multiple games across PC and mobile platform.

This collaboration looks to change how gaming content is consumed in the country and will enhance access to diverse and engaging gaming content for audiences. At the same time, the partners will be giving the advertisers more audience engagement in the country. Talking about the partnership, Animesh Agarwal aka 8Bit Thug, Founder & CEO, 8Bit Creatives said: 

Our collaboration with Rooter will act as a catalyst for the sustained growth of India’s gaming creator economy. We are excited to bring our gaming influencers and creators to a platform that shares our vision for excellence in gaming content as well as the prosperity of the community. Together, we aim to create an immersive and unparalleled gaming experience for millions of fans across the nation.

Gaming has been one of the most popular means of entertainment in the last few years and the audience has been engaging a lot with the gaming content talents from 8bit Creatives has to offer the audience. Talking about the goal of the partnership, Dipesh Agarwal, Co-Founder and COO, Rooter said: 

8Bit Creatives shares our strong drive to unlock massive growth opportunities for the Indian Gaming ecosystem and we are excited to collaborate with a partner like them. We’ve been facilitating multiple monetization opportunities for creators through partnerships with ~100 brands, fan donations, and more. 

With this collaboration, we will be working closely with the 8Bit Creatives team to elevate value creation for the creator community. We also aim to develop innovative marketing playbooks and solutions at the intersection of gaming, content, pop culture, and social media, which will establish new operating benchmarks for the ecosystem.